"Optics"

Commercial
Pride float
Banner

Consumer-funded

Pride bear: A portion of the proceeds will go towards LGBT organizations! $20.

This Pride week: 5% of all sales will be donated to LGBT community groups! (some conditions apply)

Employee-funded

This year, our employees donated over $1500 and 400 volunteer hours to LGBT causes!

Corporate-funded:

This Pride Week, TechCorp is proud to donate this cheque to our local LTBTQ youth shelter.

Corporate social activism:

Funding and donations from company profits
Year-round community partnerships
Employee conduct and anti-harassment policy
Diversity-aware hiring practices
LGBTQ-Inclusive social responsibility development
Compensated employee community engagement
Implementation of LGBTQ best practices

It's Pride. Is your company making ads, or is it making progress?

Company Pride

New comic! (I know there's a typo in Activism but I don't have time to fix it so don't email me about it ok?) Corporate involvement in LGBTQ activism can be parasitic or symbiotic. If a company in it just to raise its own visibility, it's a parasite. If you spend more money on advertising your Pride than you do contributing to queer causes, you're a parasite. If you 'support' LGBTQ causes but refuse to consider your own policies, you're a parasite. A company that contributes to the community as well as critically examines its own practices for ways to improve not only makes a positive impact on their employees and the community, they benefit by drawing better, more diverse talent, and being visible and known as a community partner and a force for good. Every company that has a float in the parade this weekend, tell me this: are you a parasite, or are you a partner?